Research
Research at aChord is conducted with the aim of promoting equal, tolerant and respectful relations between groups in Israel and with neighboring societies. Our research is mainly based on knowledge and insights drawn from social psychology, given that psychological factors like attitudes, feelings, intentions and behavior have a decisive influence on social and political issues.
Our studies rely on validated psychological measurement tools; they yield recommendations for more effective implementation of programs and interventions on the ground, based on empirical knowledge and academic research. Crucially, these studies enhance our ability to extract operative insights from public opinion polls in Israel, to do intraorganizational mapping in businesses and third sector organizations, and to accurately measure the effectiveness of interventions and messages in grassroots social and political campaigns.
Research services
Message effectiveness
Does your work involve transmitting messages that seek to drive social change?
Social psychology-based research is designed to help optimize messaging intended for public consumption via various platforms (social media, mass media channels, billboards, and so on). Drawing on the most current scientific knowledge from social psychology, you can fine-tune your messages after examining their actual impact on the attitudes, perceptions, feelings and behaviors of the intended target audiences.
Opinion surveys based on social psychology
How does one discern current trends in public opinion regarding social, educational, political and other issues?
Social psychology-based research is designed to identify and map public attitudes, perceptions, feelings and behaviors in various areas. Public opinion surveys provide a basis for promoting policies, raising awareness and creating programs in the field.
Intraorganizational research
How does one conduct an internal diagnosis of an organization that will lead to successful organizational change and will help the organization achieve its goals?
Social-psychological research helps organizations identify the psychological barriers stopping them from creating a more inclusive and respectful environment. Such research can provide the basis for effective organizational change.
Effectiveness of interventions
How can one determine whether an organization’s modes of action on the ground are achieving its goals and objectives?
Intervention programs are the sum of all the actions and tools meant to create the desired change on the ground. Studies of their effectiveness are intended to measure and evaluate various such programs and their effectiveness in achieving their goals.
Benchmark studies
How can I find out how my organization ranks compared with other organizations? On which parameters do I have an advantage, and what changes do I need to make?
Benchmark research is a tool for cross-cutting comparison on a given subject, yielding insights about an organization’s place relative to others. These studies help improve the organization’s effectiveness by taking a broad view and accessing practices already proven effective.
aChord's research partners and clients
